As a technology marketing analyst, you face the challenge of extracting meaningful market insights from a burgeoning amount of market data. Harte-Hanks can help you turn that data into actionable intelligence to fuel your marketing strategy. Our superior insight into technology installations, buying behavior and business characteristics will help you spot untapped markets and allocate resources based on true market potential.

Harte-Hanks helps marketing analysts gain greater market insight by providing them with the following capabilities:

• Business technology profiles including installed technology counts and vendors, number of IT employees, wireless users, internet users, storage capacity and key business initiatives
• IT spend estimates for hardware, software, storage, communications and IT-related services
• Installation and Purchase Likelihood Scores for use in segmenting the market based on propensity for dozens of technologies based on current market trends

A few of the many benefits Harte-Hanks clients derive from implementing these solutions include:

• Identify new market opportunities or “green fields” by understanding the true market potential for their specific technology or service
• Grow customer relationships by developing a deeper understanding of their customers’ current technology profiles and business needs
• Optimize sales territories and channel strategies based on market potential for your product or service versus sales history
• Increase sales and marketing ROI through improved market segmentation and fueling lead scoring algorithms