Ci Match and Append Service

How current is your data? Our statistics show that 1% of contacts change jobs or leave the company every week. One year equates to an average of more than 50% turnover in contact information.

Leverage your database by updating and appending it with Installed Technology Profiles.

Utilizing match & append services through the CiTDB can add intelligence to your existing data such as detailed technology profiles of installed technology at prospect sites. Our combination of experience and content- rich information is unsurpassed in the technology marketplace. Harte-Hanks Match & Append services enables you to increase the value of your data in a few simple steps.

Accuracy
Our data is updated on a regular basis to ensure accuracy and currency. To enable timeliness, Harte-Hanks conducts 60,000 interviews per month to maintain and refresh the CiTDB. Once we receive your file, we begin to update it with the latest information available, whether via our interviews or one of our many trusted information partners.

Completeness
The CiTDB tracks technology installations, usage, plans, and administrators at over 650,000 technology rich sites in the Americas and Europe. It serves as an invaluable resource for IT and Communications vendors, such as yourself, by collecting market insight on products such as personal computers to mainframes, desktop storage to SANs, and PBX switches to VOIP networks. You have the ability to pick and choose what information you need and have it added to your refreshed data file.

Quality
Through personal telephone interviews, web-based surveys, and comprehensive analysis, we collect firmagraphic, econographic, and technology specific information on 10 separate technology modules. Via our corporate linkage tools, we can connect various sites and locations to their affiliates and corporate headquarters. This gives you the ability to view the relationships between disparate locations.

No matter how simple or complex your customer relationship management systems are, we can deliver data in whatever format you need. Additionally, to maximize ROI, we can make available our marketing services group to enable you to create lock-step campaigns with your customer engagement teams or develop analysis and statistic models for developing and forecasting new initiatives

Call us today and one of our experts can help you build your own customized solution program or contact us via e-mail.