The modern marketer is pressed to drive measurable returns on each dollar they spend. Ensuring the right audience is at the receiving end of your message is critical in order to impact performance. Ci TargetSmartâ„˘ solves these challenges by providing a roadmap for identifying, refining and prioritizing market opportunities. Ci TargetSmart analyzes your marketing data to uncover common characteristics that exist among your most successful customers, prospects and markets allowing you to:
- Improve lead quality through more informed targeting
- Increase lift of marketing programs by filling your database with high-value, high-propensity-to-buy contacts
- Focus time and investment on areas that will drive the best possible return
Improving marketing performance through data-driven analytics
At Harte-Hanks, we believe the best way to improve marketing performance starts with a deeper understanding of your current customers. Then, use this intelligence to identify new market opportunities and score potential prospects. Ci TargetSmart is a turn-key solution that delivers immediate insight into your targeting strategy that can be used to improve lead quality, streamline the sales pipeline, uncover new market opportunities and boost marketing ROI.
Best Customer Profile identifies key characteristics present inÂ your existing customer base that can be applied to targetingÂ efforts to make Marketing programs more effective.
Market Opportunity Map shows not only how effectively you have penetrated existingÂ markets, but also which new or underserved markets wouldÂ produce the best return on future Sales and MarketingÂ investment.
Prospect Score applies a customized lead prioritizationÂ approach to your marketing data so you can focus effort on onlyÂ the best prospects while also refining your inbound leadÂ qualification processes.