MORE ON CI TECHLEADS
Webcast
An educational webinar on best practices in email marketing for technology marketers.
Press Release
Harte-Hanks releases new IT and communications budget estimates for businesses in North America.
Ci TechLeadsTM are highly targeted direct marketing, telemarketing and email marketing lists that will get you to the right decision-maker at the right time for your specific product or service. Use Ci TechLeads to:
- Generate a higher quantity and quality of leads for your sales channels
- Locate businesses and organizations with a need for your specific solution
- Reach the right audience with your message – those most likely to respond
- Market competitive and/or complementary technology products and services
- Increase response rates and return-on-investment of your marketing and lead generation programs
PRECISION TARGETING FOR GREATER LIFT – MORE CONVERSIONS
With more than 350 selectable technology fields, Ci TechLeads can be tailored to meet the specific needs of your marketing programs. Selectors include:
- Installed Technology -Â number of desktops, laptops, servers, printers, network lines, storage capacity, phone extensions, wireless subscriptions and more
- Primary Manufacturer -Â named vendors for PCs, servers, software, peripherals, storage, network Infrastructure, managed services, telecommunications and more
Staffing – total number of employees at location and enterprise, IT or IS employees, developers and telesales- IT Budgets – estimated IT spend for a particular business location in hardware, software, storage, IT services and communications
- IT and Business Decision-makers – purchasers and key influencers categorized into 21 areas of functional responsibility. Examples include purchasing, facilities, and compliance managers as well as senior IS, telecom, datacom and storage managers within IT.
- Installation and Purchase Likelihood – proprietary scores developed by Harte-Hanks to predict the likelihood that a particular location has either installed or is likely to purchase a specific technology. Scores are available for more than 40 technology products and services.
- Company Descriptors – 65 selectors including annual sales, fiscal year end, industry classifications, website URL and geographic location.
