For more than 40 years, the Ci Technology Database has been the “go to” source for technology marketers seeking insight into the installed technology and purchase plans of businesses, governments and institutions at the local level.  Technology marketers use the Ci Technology Database to:

• Target their messages to companies and contacts with the highest likelihood of purchasing their products and services
• Estimate market potential and market share for their products and services
• Improve response rates on lead generation programs
• Align sales channels and territories based on market opportunities versus historical sales
• Analyze competitors’ strengths and weaknesses
• Identify businesses with the highest likelihood of having installed complementary technologies
• Enhance current customer and prospect files with detailed technology profiles and new contacts

Insight into Businesses and Decision-Makers with Buying Power

The Ci Technology Database provides intelligence on the businesses and locations that comprise over 90% of the annual IT and telecommunications spend in the U.S., Canada and Europe, including:

• Business Profiles — 65 description fields including address, telephone, number of employees, annual revenue, industry classifications, DUNS number and fiscal year end
• Installed Technology — Technology counts and primary manufacturers for more than 45 products including computer hardware, software, networks, storage and telecommunications
• IT Budget & Staff — Site and enterprise-level IT budgets by category of spend (hardware, software, etc.) as well as IT staffing estimates
• Key Contacts — Detailed contact information on information technology (IT) and business decision-makers with purchase authority including email address and area of functional responsibility
• Purchase and Installation Likelihood Scores — proprietary scores indicating the likelihood a particular location has installed or intends to purchase a particular technology solution