OF RELATED INTEREST
Webinars
Harte-Hanks conducts quarterly webinars focusing on best practices and topics of interest to technology marketers. For more information, click on the webinar title and register to view the replay of one of our recent webinars.
Social, Mobile, Cloud solutions – who is buying and when?
Join the experts at Harte-Hanks for a one-hour, complimentary webinar on current buying and technology adoption trends for some of the hottest technologies of the year. We’ve analyzed over 12,000 purchase intentions for social media, mobile and cloud solutions discovered by Harte-Hanks this year as part of our Ci Pipeline lead generation service.
What you will learn:
- Who is driving purchase decisions for social, mobile and cloud – IT or line of business?
- How do budgets and purchase time-frames vary by technology and by industry?
- Are purchase time-frames increasing or decreasing? For which technologies?
- Who are the preferred vendors mobile and cloud solutions?
Secrets of Lead Scoring for Technology Marketers
Join Harte-Hanks for a live webinar on mastering the art and science of lead scoring for technology marketers. Steven Woods, CTO of Eloqua, will review best practices and lessons learned from helping technology companies implement lead scoring within Eloqua’s marketing automation platform. In addition, the experts from Harte-Hanks will offer their advice on how to turbo-charge your lead scoring algorithms with deep technology intelligence gleaned from conversations conducted with thousands of technology decision-makers each month.
What you will learn:
- How technology marketers are using lead scoring to optimize their lead management processes and reduce sales cycles
- How to develop a game plan for routing leads based on fit versus engagement
- How to use technology market intelligence to enhance your lead scoring algorithms
Best Practices in Email Marketing for Technology Marketers
Join Harte-Hanks for a free webinar on the art and science of email marketing for the technology market. Email marketing remains the cornerstone of digital marketing programs creating a springboard for prospects to interact with you, whether it’s on your website, in person, or through social media channels. The experts from Harte-Hanks offer their insights on how to improve the effectiveness of your email marketing programs based on lessons learned from thousands of email campaigns conducted on behalf of technology vendors of all sizes.
What you will learn:
- How to build and maintain a healthy email marketing database – methods and metrics
- How to increase response rates by creating highly relevant messages that will resonate with your audience
- How today’s technology marketers are using email to increase demand and shorten sales cycles
Shortening Sales Cycles with Real-time Technology Intelligence
Join Harte-Hanks for a free webinar on leveraging deep technology market intelligence to create a positive impact on sales performance and grow revenue. For years, technology solution providers have been pursuing technology opportunities identified by the Harte-Hanks Ci Pipeline lead generation system. In this webinar, we will review the depth of technology intelligence provided by Ci Pipeline and how it can enable your sales process. Best practices on implementing Ci Pipeline within your current demand generation process will also be discussed.
