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Harte Hanks conducts quarterly webinars focusing on best practices and topics of interest to technology marketers. For more information, click on the webinar title and register to view the replay of one of our recent webinars.

Demystifying Data: Using Analytics for Smarter Targeting and Segmentation

What’s the big deal with big data? Today, we all have a wealth of data at our fingertips, but the true value is in knowing how to use it effectively. In this webinar, we’ll explain how best-in-class companies cut the gut-feelings and guess work out of targeting and segmentation, and use data to drive measurable and repeatable results. Under the guidance of Senior Aberdeen Research Analyst, Trip Kucera, and VP of Harte Hanks Market Intelligence, Randy Ilas, you’ll learn how to turn big data into smarter marketing.