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Webcast
An educational webinar on technology purchasing trends in Social, Mobile and Cloud Computing.
Press Release
Harte-Hanks releases December 2012 update to the Technology Purchase Index which tracks trends in technology purchases intentions within US and Canada.
FAQ
View a list of frequently asked questions and answers about the Technology Purchase Index.
Download Brochure
For more information, download the Ci Pipeline Brochure. Ci Pipeline surveys serve as the foundation for creating the TPI.Q3 2012 Technology Purchase Index (TPI) Update
Harte-Hanks’ December 2012 Technology Purchase Index (TPI) indicates a whopping 21% increase in technology purchase intentions in Q3 2012. Planned investments in cloud computing and investments stemming from the need to store and analyzed “big data” appear to be driving this acceleration in buying intentions despite the economic uncertainty posed by the recent Presidential Elections and the impending “fiscal cliff”. Based on over 10,000 surveys conducted monthly with technology decision-makers, the December TPI  indicates these additional technology trends:
- Purchase intentions for software  solutions were up 33.6%, the largest increase of all technology categories tracked by the TPI.
- Hardware and cloud computing purchase intentions also showed sharp increases of 17.7% Â and 15.4% respectively.
- Planned investments in virtualization solutions (desktop, storage, and server) continued their downward trend with a decline of 2.9% over previous quarter.
Click here to learn more about the Harte-Hanks TPI.
Or, view the video below for a brief analysis of the TPI results as of  Q3 2012.
