Successful Direct Marketing to the Information Technology Marketplace
Technology
Buying
Trends
in China
With its
WTO
entry
and
rapid
integration
to the
world
economy,
China
has
emerged
as one
of the
largest
markets
based on
sheer
magnitude.
But what
is the
true
size of
the
market
for
business
technology
in
China?
Learn
factors
affecting
the size
of the
Chinese
market
and how
to
effectively
target
Chinese
businesses
based on
IT
infrastructure,
purchase
decision-making
structure
and key
technology
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Lead
Generation
Delivering opportunities to your doorstep
using
Lead Generation Programs
A
successful Lead Generation Campaign is not as expensive or difficult
as you might think. Harte-Hanks Elite Lead Generation group can bring qualified buyers to your doorstep. We target and canvas your marketplace, identify potential clients, qualify them according to your metrics and deliver them to your sales force.
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Introducing
Ci Whole Market
Learn
how you
can
solve
Critical
Marketing
Problems
with Ci Whole Market.
We built
Ci Whole
Market
to help
you take
control
of these
issues
and
drive
measurable
ROI from
your
marketing
investment
decisions.
During
this
webinar
you will
see real
case
study
examples
of how
each of
these
challenges
can be
tackled.
Your
will
take
away
real
ideas
and
concepts
that you
can put
into
action.
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Using
Triggers
to Find
Opportunities:
The
right
change –
detected
at the
right
time –
means
opportunity.
The face
of
market
intelligence
is
changing
with the
growing
use of
triggers
to fuel
growth.
Triggers
are the
ability
to
detect
key
changes
and
insights
in your
customer
and
prospect
base and
leverage
them
into new
opportunities.
It is
something
successful
marketing
and
sales
professionals
must be
able to
do to
stay
competitive.
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Results
Driven
IT
Marketing:
Create
Demand
in the
IT
Marketplace
Let us
walk you
through
our
proven
approach
to
driving
ROI with
direct
marketing
tools
such as
segmentation
by
technology
usage,
targeting
with
market
intelligence,
prospecting
via
email,
phone,
and
direct
mail all
with the
convenience
of your
existing
marketing
staff
and
current
budget.
We call
it
CiMarketConnect.
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Integrated
Direct
Marketing:
Traditional
Spray
and Pray
is gone
Learn
how
integrating
your
direct
marketing
programs
can
generate
higher
response
rates,
identify
your
likeliest
buyers
as well
as fill
the
pipeline.
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re-broadcast
Lead
Generation:
Increasing
Sales
through
Channel
Programs
Learn
how to
create
successful
lead
generation
programs
to feed
your
channel
partners
leads,
and how
Harte-Hanks
has
helped
Hitachi
Data
Systems
generate
a large
pipeline
through
the
channel.
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Targeting:
Better
Up Front
Targeting
Means
Faster
Back End
Closes
Learn
how
technology
vendors
are
using
new
targeting
strategies
to build
more
efficient
and
effective
programs.
Be able
to
pinpoint
large
sales
opportunities
by
utilizing
technology
standards
&
decision-making
intelligence.
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Data
Cleansing:
How to
Cleanse
your CRM
Database
to
Maximize
IT
Customer
Targeting
Learn
the
basics
of
maintaining
your CRM
system
and what
it takes
to keep
leads
fresh
and
actionable.
Learn to
recognize
cross-selling
and
up-selling
opportunities,
while
reducing
the cost
of
marketing
through
better
targeting.
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