Creating Demand
Generation programs for
maximum impact
An
educational webinar on
creating high-impact
demand generation
programs that produce
immediate, actionable
results. In this
informative session,
created specifically for
technology marketers,
Craig R. Weiss, Director
of Demand Generation
Solutions for
Harte-Hanks Market
Intelligence, reviews
industry trends and
shares program metrics
based on actual
campaigns conducted for
a variety of technology
companies in recent
months. These insights
will enable your
organization to evaluate
the effectiveness of
your current programs
and develop strategies
for designing programs
that deliver highly
actionable leads for
your sellers for maximum
impact on your bottom
line.
Uncovering the Hidden Costs of Sales Support: Maintaining Revenue Growth while Cutting Costs An educational webinar on uncovering the hidden costs of sales support in the business-to-business technology market. During the session, Scott Santucci, Senior Analyst at Forrester Research, discusses the challenges facing technology vendors in today’s market as they are struggle to maintain revenue growth while, at the same time, reducing their costs. Then J Davis presents the Harte-Hanks approach to increasing sales productivity using Ci Pipeline, the lead generation service developed specifically for technology sales.
Surviving
the
Technology
Market
Slowdown:
Proven
Tactics
for
Driving
Demand
in a
Turbulent
Market
An
educational
webinar
on
surviving
the
current
economic
slowdown
in
demand
for
business
technology
products
and
services
through
effective
demand
generation.
During
the
session,
Craig
Weiss,
Director
of CiTDB
Demand
Generation
Services,
will
discuss
the
challenges
facing
technology
vendors
in 2009
and
provide
valuable
insights
into
techniques
for
successfully
navigating
today’s
rocky
economic
waters.
Boosting
Sales
Productivity
for
Technology
Vendors
An
educational
webinar
on
boosting
sales
productivity
for
technology
product
and
service
providers.During
the
session, Tino
Kokkinos,
Managing
Director
of
Harte-Hanks
Market
Intelligence,
discussed
the
challenges
facing
technology
sellers
in
today’s
market
and
provided
valuable
insights
into
techniques
for
increasing
sales
effectiveness
to
achieve
higher
revenue
growth
and
return
on
investment.
Identifying
Technology
Opportunities
using
Market
Segmentation
An
educational
webinar
on
segmenting
the
business
market
for
technology
products
and
services.
During
the
session,
the
presenters
will
discuss
the
Harte-Hanks
proprietary
market
segmentation
methodology
based on
years of
experience
in
surveying
and
analyzing
the
technology
market.
They
will
also
suggest
ways in
which
technology
providers
can use
information
to drive
revenue
growth
and
increase
market
share.
