CiTDB Webinar Series

Uncovering the Hidden Costs of Sales Support
An educational webinar on uncovering the hidden costs of sales support in the business-to-business technology market. During the session, Scott Santucci, Senior Analyst at Forrester Research, discusses the challenges facing technology vendors in today’s market as they are struggle to maintain revenue growth while, at the same time, reducing their costs.  Then J Davis presents the Harte-Hanks approach to increasing sales productivity using Ci Pipeline, the lead generation service developed specifically for technology sales.

What you will learn:

What are the key drivers behind SG&A expense and how deep will cuts go

What technology vendors are spending on average on sales support per salesperson

How these costs are distributed across marketing and sales by activity

Where the hidden costs lie and how to find them

View re-broadcast

 

Above you will find replays of our recent business webinars.  These are free webinar downloads. Please watch a marketing webinar.  Our  marketing webinars are online webinars, tech webinars, technology webinars.  Our webinar series is above.
 

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  Case Studies
Read how our customers are using our technology database to increase sales, better understand their marketplace and discover unknown opportunities.

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